WELL / AWARE Show 017: The Role of Self-Care in Successful Partnerships with Co-Founders of CAP Beauty, Kerrilynn Pamer and Cindy DiPrima

cap beauty founders

cap beauty founders

What an amazing, incredible privilege it was to interview this dynamic duo. And… it’s a WELL / AWARE first: it’s the very first time the show has had more than one guest on in the same episode! These two ladies are shaking up the beauty industry in a real way. Kerrilynn Pamer and Cindy DiPrima are the founders of CAP Beauty — you heard it here first, it’s the new Sephora. CAP is a natural beauty boutique and spa that stocks products with only the most natural ingredients. I Love CAP Beauty, with a capital L. It’s warm, inviting, chic without being pretentious and just a fun place to play, experiment and meet like-minded wellness folk. I can walk in and trust that I don’t have to look at labels (even though I do, of course, partly out of habit, partly out of passion and curiosity) but also, I can go there and trust I’ll learn something new about beauty or wellness.

I met the two of them at one of their events, actually co-hosted by Marissa of Negative Underwear and Sarah Levy, owner of Y7 (where Alex Sharry teaches). They became fans of the podcast instantaneously, and I’m so grateful they did.

There’s a reason CAP has a cult following.

1. They bring us brands we haven’t heard of, leading to experimentation.

2. They bring the makers behind the brands to life through intimate in-person events.

3. Their store feels like the living room of your super chic, always put together and on-trend friend. Once you’re there, you’ll never want to leave. There’s no denying they are busy ladies, but something about being in their presence makes you feel taken care of. I also signed up for a treatment in their spa, which was facial acupuncture with the lovely Elizabeth Alexandre, I’ll write about that on the blog.

We discuss:

  • Kerrilynn and Cindy’s own wellness rituals
  • how Kerrilynn’s celiac diagnosis changed her life
  • their favorite natural beauty products
  • the mastermind meetings that lead to opening CAP Beauty
  • a peek inside their partnership, both big-picture and day-to-day
  • the effectiveness of natural beauty products
  • the key to cap beauty’s swift success
  • balance is overrated (!!!)
  • straight up finances
  • how to write a manifesto for yourself or your business
  • money as a living entity, always in flow
  • why relationships are the key to a successful business

If you want to shout out to Cindy and Kerrilynn during or after their episode, you can reach them at @capbeautydaily on Instagram. Tell them you listened. As I always say, if you’re feeling the love, share it!

If you are in NY or visiting and want to pay CAP Beauty a visit, it’s at 238 West 10th street in New York City’s West Village.

cap beauty west village

SHOW NOTES

CAP Beauty | Instagram, Twitter, Facebook

Marissa Vosper of Negative Underwear

Y7 Yoga (Alex Sharry)

Cafe Cluny – mastermind meeting place

Dries van Noten show

Louise Hay book 

Old Castor and Pollux

Tata Harper

May Lindstrom

Lotus Wei

Alexis Smart

Sky Ting

Love Yoga

Kayla Itsines

Dana James

My current favorites:

In Fiore Treat Cleanser – great for sensitive, dry skin

Sun Potion Ashwagandha

Sun Potion Cordiceps (sold out currently)

Sun Potion Reishi

Sun Potion Rhodiola – amazing for focus and healing stress

Sun Potion Tocos – like dessert!

Vinter’s Daughter Serum

cap beauty nyc

Photo creds: 1 / Sasha Israel for Bonberi, 2 / Sarah Jane Mercer blog,  3 / Sarah Elliott for Jenni Kayne / Rip + Tan

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